In 2021 I started selling jewellery. I advertised the products on TikTok and people seemed to like it. They liked it enough for me to host a popup event in London in 2022. When more people started to like it, I got to trade at Brighton Tattoo Convention in 2023. And when even more people started to like it, I hosted an even bigger popup event in Manchester in 2024.

At all of these events, one thing stood out to me; the community. The number of people telling me that my brand has helped them in so many different ways was something that truly stuck with me. That's when I started to realise my brand wasn't just about the products, but the people that buy them. It's about the way people express themselves, but not just the jewellery and accessories they buy from me, but their tattoos, piercings, nails, and the makeup they wear... I realised my tagline of "androgynous accessories" was not just about physical products.

Introducing JXY Studios. Our safe space. A women owned LGBTQ+ body artistry hub in Greater Manchester, where you can end your nail appointment with a shopping spree. 

This is for the girl that told me my adult colouring books were what got her through a hospital visit. This for the guy that told me that finding a unisex brand finally helped him feel accepted. This is for the girl who told me that she's finally found jewellery to express her personality. This is for the girl that told me she counted down to our event just so she could be in a room with likeminded people. This is for the single mums that told me the TikTok Lives got them through their lonely nights.

This is for you.

Coming soon.